Bridging your business and your brand
Is your brand helping your business, or does it seem disconnected? We’ll build rock-solid strategies to connect your brand and your business goals.
OUR MISSION
Jasper Strategy draws on a proven track record of guiding organizations—from local governments and nonprofits to an NBA team—in defining their voice, connecting with their audiences, and telling their stories with purpose.
Our mission is to help you grow by aligning your goals with the needs of your audience. We create thoughtful strategies and actionable insights that build trust, strengthen relationships, and deliver results that last.
OUR EXPERTISE
Business strategy
Effective brands begin with clear strategy. We partner with you to connect communications and operations at the highest level—using proven experience and best practices to turn business goals into measurable outcomes.
Marketing & communications
With decades of hands-on experience in media relations, digital marketing, brand storytelling, and design, we bring together the right mix of tools to help your organization reach, engage, and inspire your audiences.
Authentic branding
Your brand is more than a logo—it’s your voice, your story, and how that makes people feel. We uncover what makes your organization distinct, define your voice and vision, and translate that into authentic, accessible brand tools.
OUR FOUNDER
Karina Henderson
Principal & Founder, Jasper Strategy
Karina Henderson is a strategic leader and branding expert with diverse experience in sports, nonprofits, government, and professional services. Above all, her commitment is to serve and strengthen her community.
Through two decades in communications, PR, strategy, and marketing, Karina has worked for upstart campaigns, community institutions, and global brands. When she’s on the job, Karina brings everything to the table - from powerful writing skills to profuse empathy.
Our company name says a lot about our approach.
Valued across cultures for millennia, Jasper comes in a wild variety of colors and patterns. But what makes up this stone is constant - and timeless.
We’d love to work with you to create business and brand strategies that your audience values. Whatever your goals, we’ll make your results rock solid.
