About

Clarity creates confidence.

We’ll help you uncover both.

Jasper Strategy works with organizations to refine their voice, align their strategy, and tell their story—with intention and integrity.

Our approach blends analysis with understanding. We listen deeply, clarify your narrative, and create strategic frameworks that move organizations toward alignment and action.

Company values

Our values serve as a guide to us and a promise for you. We seek to demonstrably live these out though each project and every interaction.

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Clarity

We want to find what matters most, distilling complexity into focus and purpose.

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Connectedness

Our work should build bridges - between teams, communities, and ideas.

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Courage

We challenge assumptions and communicate with honesty and conviction.

Memberships & Awards

  • Text reading 'civic alliance' in black bold font on a white background.

    Member

    We are a proud member of the Civic Alliance, a nonpartisan coalition of businesses united by commitment to a thriving democracy.

  • Text on a gold and white textured background that reads 'C-SUITE STARS 2022 WINNERS'.

    Chief Marketing Officer of the Year

    The Milwaukee Business Journal honored Karina Henderson as CMO of the Year for its C-Suite Stars program in 2022.

  • Pledge 1%

    Member

    We have signed the pledge with Pledge 1%, committing to give 1% of our profit and time for creating long-term social impact.

Leadership

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Karina Henderson

Principal & Founder, Jasper Strategy

Karina Henderson is an award-winning strategist and branding authority across sports, nonprofits, government, and professional services. Above all, her commitment is to serve and strengthen her community.

Through two decades in communications, branding, strategy, and marketing, Karina has worked for upstart campaigns, community institutions, small businesses, and global brands.

Her diversified experience means she makes connections others might miss, and she’ll navigate challenges with humor and skill.

Karina built her career in Oklahoma and Wisconsin. Her professional and volunteer work ranges from the NBA’s Oklahoma City Thunder to the Milwaukee County Executive’s office, from teaching at Marquette University to judging civic education competitions.

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