Clarity creates confidence.
We’ll help you find both.

Jasper Strategy works with leaders to clarify their direction, align their organization, and communicate with confidence.

Our approach blends strategic analysis with human understanding. We listen deeply and advise clearly, moving your organization toward alignment and action.

Company values

Our values serve as a guide to us and a promise for you. We seek to demonstrably live these out though each project and every interaction.

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Clarity

We want to find what matters most, distilling complexity into focus and purpose.

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Connectedness

Our work should build bridges - between teams, communities, and ideas.

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Courage

We challenge assumptions and communicate with honesty and conviction.

Memberships & Awards

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    Member

    We are a proud member of the Civic Alliance, a nonpartisan coalition of businesses united by commitment to a thriving democracy.

  • Text on a gold and white textured background that reads 'C-SUITE STARS 2022 WINNERS'.

    Chief Marketing Officer of the Year

    The Milwaukee Business Journal honored Karina Henderson as CMO of the Year for its C-Suite Stars recognition in 2022.

  • Pledge 1%

    Member

    We have signed the pledge with Pledge 1%, committing to give 1% of our profit and time for creating long-term social impact.

Leadership

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Karina Henderson

Principal & Founder, Jasper Strategy

Karina Henderson is an award-winning business and brand strategist, committed to serving and strengthening communities.

With 20+ years in communications and strategy, Karina has worked for upstart campaigns, community institutions, small businesses, and global brands. .

Organizations seek her out when they outgrow their existing structures, messages, or assumptions — and they need alignment between where they are and where they want to go. Her diversified experience means she helps leaders navigate change, bringing a mix of humor and skill.

Karina built her career in Oklahoma and Wisconsin. Her professional and volunteer work ranges from the NBA’s Oklahoma City Thunder to the Milwaukee County Executive’s office, from teaching at Marquette University to judging civic education competitions.

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