Bridging your business and your brand
If your brand perception and business reality are out of sync, alignment starts here. We create clear strategies that build trust, strengthen connections, and make an impact.
Mission
Jasper Strategy draws on a proven record of guiding organizations—from local governments and nonprofits to an NBA team—in defining their voice and telling their stories with purpose and connection.
Our mission is to align your vision, strategy, and story to cultivate trust and fuel shared growth.
We create actionable insights that strengthen relationships and deliver results that last.
Expertise
Business strategy
Effective brands begin with clear strategy. We connect communications with operations at the highest level—using competitive data and deep analysis to turn your business goals into impact.
Marketing & communications
With decades of hands-on experience in brand storytelling, media relations, digital marketing, and design, we bring together the right mix of tools to reach, engage, and inspire your audiences.
Authentic branding
Your brand is more than a logo—it’s your voice, your story, and how your work makes people feel. We find how you stand out, define your voice and vision, and translate that into authentic, accessible brand tools.
Karina Henderson
Principal & Founder, Jasper Strategy
Karina Henderson is an award-winning strategist and branding authority across sports, nonprofits, government, and professional services. Above all, her commitment is to serve and strengthen her community.
Through two decades in communications, branding, strategy, and marketing, Karina has worked for upstart campaigns, community institutions, small businesses, and global brands. When she’s on the job, Karina brings everything to the table—from clear analysis to profuse empathy.
Services
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90-Day Brand Momentum Builder
Not sure where to even start? Move from confusion to clarity in one quarter, gaining insights and tools to accelerate your brand.
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Board & Executive Alignment Sessions
When leaders are misaligned, even the best strategy stalls. Board & Executive Alignment Sessions help leadership teams translate vision into coordinated action.
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Fractional Communications & Brand Strategy
Access communications, marketing, and brand leadership that adapts to your needs. Gain embedded expertise without adding headcount.
How to tell if your business and brand are out of sync
Not sure what it looks like when your brand perception and business reality aren’t aligned? Take a look at some of the signs—and if any of these are familiar, let’s talk.
Our company name says a lot about our approach.
Valued across cultures for millennia, Jasper comes in a wild variety of colors and patterns. But what makes up this stone is constant—and timeless.
Our work delivers brand and business strategies with sustainable value. Whatever your goals, we’ll make your results rock solid.
